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Consumer behaviour
Konsumentenverhalten
81,376
Theorie
10,265
Theory
10,097
Relationship marketing
9,182
Beziehungsmarketing
9,152
Brand management
7,717
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7,676
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6,809
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6,769
Customer satisfaction
5,764
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5,702
Online-Handel
5,682
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5,671
Kundenzufriedenheit
5,603
USA
5,001
Social Web
4,854
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4,852
Product design
4,769
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4,756
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4,559
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4,547
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4,461
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4,416
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4,400
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4,397
Deutschland
4,201
Einzelhandel
4,198
Retail trade
4,156
Germany
3,876
Werbewirkung
3,683
Electronic Commerce
3,645
Advertising effects
3,643
Verbraucherverhalten
3,589
E-commerce
3,540
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3,475
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3,293
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3,064
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Han, Heesup
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Belk, Russell W.
113
Mattila, Anna S.
108
Phau, Ian
100
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96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
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National Bureau of Economic Research
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87
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Edward Elgar Publishing
21
Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Axel-Springer-Verlag
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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European Association of Agricultural Economists - EAAE
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Institut for Marketing og Organisation, Aarhus Universitet
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7
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6
Europäische Kommission
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,970
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
521
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,702
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
Showing
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1
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
2
Method for evaluating vehicular design concepts transference
Xu, Na
;
Guo, Gang
- In:
International journal of product development : IJPD
24
(
2020
)
4
,
pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
Saved in:
3
Contextual effects in consumer research : an investigation of consumer information processing and behavior via the application of eye-tracking methodology
Suurmets, Seidi
-
2019
-
1st edition
Persistent link: https://www.econbiz.de/10012439234
Saved in:
4
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
5
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
6
Dynamic design exploring consumer reactions to changes in product design
Zakharova, Anna
-
2015
Persistent link: https://www.econbiz.de/10011771173
Saved in:
7
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
8
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
9
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
10
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
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