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Developing what customers really need : involving customers in innovations

Weber, Marcel E. A.; Weggeman, Mathieu C. D. P.; Aken, … - In: International journal of innovation and technology … 9 (2012) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10009668305

Stimulating consumer community creation through a co-design approach

Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012214133

Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust

Li, Esther Ling-Yee; Liu, Ben Shaw-ching; Luk, Sherriff … - In: Journal of global marketing 30 (2017) 5, pp. 322-341

Persistent link: https://www.econbiz.de/10011779490

User engagement mechanisms of online co-design service : does user innovativeness matter?

Windasari, Nila A.; Visita, Luksi - In: Asian Academy of Management journal : AAMJ 24 (2019) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10012426224

A review of e-mass customization as a branding strategy

Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223

Persistent link: https://www.econbiz.de/10012296209

Switching consumers and product liability : on the optimality of incomplete strict liability

Baumann, Florian; Friehe, Tim; Grechenig, Kristoffel - 2010

This article shows that it may be socially optimal to grant accident victims less than full compensation. In our framework, firms are liable under product liability but also invest in care to prevent consumers switching to competitors. Affecting the partition of consumers by means of care-taking...

Persistent link: https://www.econbiz.de/10003917064