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The market route to higher education in UAE : its rationales and implications
Bhayani, Ali - In: International review on public and non-profit marketing 11 (2014) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10010338712
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Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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Measuring Students’ Perceived Higher Education Service Quality : A Segmental Approach to Scale Development and Validation
Agrawal, Anand; Tan, Vie; Jain, Shruti - 2013
The approach of developing a generic scale to measure service quality found in quality measurement literature has long … provide sufficient insights to the determinants of customers’ satisfaction or quality evaluation. This paper proposes a … segmental approach to develop and validate the quality measurement instrument. The study is carried out in two phases to extract …
Persistent link: https://www.econbiz.de/10014038585
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Online student engagement and place attachment to campus in the new service marketplace : an exploratory study
Huang, Yuying; Finsterwalder, Jörg; Chen, Ning; … - In: The journal of services marketing 36 (2022) 4, pp. 597-611
Persistent link: https://www.econbiz.de/10013407570
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Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru; Frech, Bernadette; Leeflang, Peter; … - In: European journal of marketing 57 (2023) 2, pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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Impact of students' experiences on brand image perception : the case of Vietnamese higher education
Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao - In: International review on public and non-profit marketing 14 (2017) 2, pp. 217-251
Persistent link: https://www.econbiz.de/10011916386
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Antecedents and consequences of university perceived value, according to graduates : the moderating role of Higher Education involvement
Doña Toledo, Luis; Luque Martínez, Teodoro; … - In: International review on public and non-profit marketing 14 (2017) 4, pp. 535-565
Persistent link: https://www.econbiz.de/10011956211
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The quality and acceptance of websites : an empirical investigation in the context of higher education
Al-Debei, Mutaz M. - In: International journal of business information systems : … 15 (2014) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10010376920
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Study habits of college students
Jamuar, K. K. - 1974 - [1st ed.]
Persistent link: https://www.econbiz.de/10000373761