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Consumer behaviour
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Journal of retailing and consumer services
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International journal of hospitality management
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of consumer studies
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Services marketing quarterly
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Cogent business & management
8
European Journal of Marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of retail & distribution management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing
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Psychology & marketing
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European journal of marketing : EJM
7
Handbook of research on customer engagement
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International journal of innovation management
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Journal of hospitality marketing & management
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Research policy : policy, management and economic studies of science, technology and innovation
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Please explain why it happened! : How perceived justice and customer
involvement
affect post co-recovery evaluations : study of Iranian online shoppers
Gohary, Ali
;
Hamzelu, Bahman
;
Alizadeh, Hamid
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 127-142
Persistent link: https://www.econbiz.de/10011528558
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Salas-Paramo, Jairo
;
Escandon-Barbosa, Diana
; …
- In:
International journal of business environment : IJBE
12
(
2021
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10012694594
Saved in:
4
Exploring the
involvement
-patronage link in the phygital retail experiences
Banik, Shanta
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666000
Saved in:
5
Promoting customers'
involvement
with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
6
Antecedents of co-creation intention and their role in developing technology-based new services via customer
involvement
: a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with
involvement
, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity,
involvement
and customer engagement
Sallaku, Rezarta
;
Vigolo, Vania
- In:
The TQM journal : the international review of …
36
(
2024
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014548986
Saved in:
9
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
10
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling
involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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