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Consumer attitudes towards ambush marketing
Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein; Mohammadi, Sardar; Babaei, Mehdi; … - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen; Dickson, Geoff; Delshab, Vahid; Gerke, Anna - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
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Understanding Muslim consumers' purchase intentions toward counterfeit sporting goods
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Dickson, Geoff - In: Journal of Islamic marketing 15 (2024) 9, pp. 2360-2377
Persistent link: https://www.econbiz.de/10015064033