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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Sportmarketing
10
Sports marketing
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
5
Sport organization
5
Sportorganisation
5
Sportveranstaltung
5
Ball game
4
Ballsport
4
Emotion
4
Advertising effects
3
Arbeitsgruppe
3
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Social Web
3
Social web
3
South Korea
3
Südkorea
3
Team
3
USA
3
United States
3
Website
3
Werbewirkung
3
Advertising
2
Bias
2
Brand extension
2
Brand image
2
Cognition
2
Digital platform
2
Digitale Plattform
2
Innovation adoption
2
Innovationsakzeptanz
2
Kognition
2
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Undetermined
5
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Article
11
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Article in journal
11
Aufsatz in Zeitschrift
11
Language
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English
11
Author
All
Lim, Choong Hoon
9
Pedersen, Paul M.
3
Yi, U-yŏng
3
Hur, Youngjin
2
Kwak, Dae Hee
2
Bang, Hyejin
1
Brigham, Christopher
1
Cheong, Yunjae
1
Clavio, Galen
1
Hutchinson, Susan
1
Kim, Dae Yeon
1
Kim, Kihan
1
Kim, Taeho
1
Ko, Yong Jae
1
Kwon, Youngbum
1
Lee, Min Kyo
1
Lee, Minkyo
1
Lee, Seomgyun
1
Lovell, M. David
1
Mahan, Joseph
1
Mahan, Joseph E.
1
McDaniel, Stephen R.
1
Morse, Alan
1
Oh, Taeyeon
1
Paek, Bomin
1
Potter, Robert F.
1
Ryu, Sangyoon
1
Yoo, Seongjin
1
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Published in...
All
Journal of business research : JBR
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
4
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
5
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
6
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
7
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
8
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
9
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
10
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
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