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Uncovering the quality factors driving the success of mobile payment apps
Yi, Jisu; Kim, Jongdae; Oh, Yun Kyung - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462180
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Effects of personality on impulsive buying behavior : evidence from a developing country
Farid, Dania Shakaib; Ali, Mazhar - 2018
effect of personality on impulse buying is measured through five personality traits, namely Openness, Conscientiousness … of diverse backgrounds and wide age brackets. Results indicated significant effects of Openness, Extraversion …
Persistent link: https://www.econbiz.de/10011875570
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Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie; Roux, Elyette - In: The journal of brand management : an international journal 25 (2018) 5, pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
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The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.; Maesen, Stijn; Linssen, Lisbeth; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
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Promoting information-resource sharing within the enterprise : a perspective of blockchain consensus perception
Li, Gang; Fang, Chih-Cheng - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-18
promote information-resource sharing. The results showed that information security concern, perceived rewards, and openness …
Persistent link: https://www.econbiz.de/10012603867
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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The relationship between tour guide humor and tourists' behavior intention : a cross-level analysis
Tu, Hong- Wei; Guo, Wei- Feng; Xiao, XinNi; Yan, Ming - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1478-1492
Persistent link: https://www.econbiz.de/10012310017
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Exploring factors that influence information resources sharing intention via the perspective of consensus perception of blockchain
Li, Gang; Fang, Chih-Cheng - In: Information technology and management 23 (2022) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10013164551
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Consumer dispositions : meanings and non-meanings of outgroup favourability
Salomão, Miriam Taís; Strehlau, Vivian Iara; Silva, … - In: International business review : the official journal of … 31 (2022) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10013206770
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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon; Efawati, Yen - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10013194072