Consumer dispositions : meanings and non-meanings of outgroup favourability
Miriam Taís Salomão, Vivian Iara Strehlau, Susana C. Silva
| Year of publication: |
2022
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|---|---|
| Authors: | Salomão, Miriam Taís ; Strehlau, Vivian Iara ; Silva, Susana C. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 3, p. 1-12
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| Subject: | Consumer cosmopolitanism | Consumer dispositions | Global citizenship | Global consumer culture | Openness | Susceptibility | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2021.101943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206770