Similar Search Results

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010421435

Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

Developing a brand structure pyramid model for travel-related online social networks

Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70

Persistent link: https://www.econbiz.de/10010226559

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Understanding the brand and website effects of online loyalty : a mediation perspective

Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368

Persistent link: https://www.econbiz.de/10013206555

The effects of native ads on consumer brand engagement : the moderating role of website credibility

Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958

Persistent link: https://www.econbiz.de/10012179084

How a branded website creates customer purchase intentions

Chang, Kuo-Chien; Hsu, Chia-Lin; Chen, Mu-Chen; Kuo, Nien-Te - In: Total quality management & business excellence 30 (2019) 4, pp. 422-446

Persistent link: https://www.econbiz.de/10012199763

When perceived ability to influence plays a role : brand co-creation in Web 2.0

Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350

Persistent link: https://www.econbiz.de/10011777351

1
2
3
4
5
6
7
8
9
10
Next
Last