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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
27
Sponsorship
19
Sponsoring
14
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Meta-Analyse
8
Meta-analysis
8
Advertising effects
6
Beziehungsmarketing
6
Brand management
6
Cognition
6
Institutional economics
6
Institutionenökonomik
6
Markenführung
6
Relationship marketing
6
Werbewirkung
6
Customer satisfaction
5
Kognition
5
Kundenzufriedenheit
5
Legitimacy
5
Legitimität
5
Sports marketing
5
Celebrity endorsement
4
Celebrity-Werbung
4
Dienstleistungsqualität
4
Firm performance
4
Identification
4
Service quality
4
Sport event
4
Sportmarketing
4
Sportveranstaltung
4
Unternehmenserfolg
4
meta-analysis
4
Brand
3
Brand extension
3
Coronavirus
3
Experiment
3
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Undetermined
16
Free
2
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Article
27
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26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
1
Book section
1
Language
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English
27
Author
All
Chaney, Damien
16
Carrillat, François A.
11
Lunardo, Renaud
4
Ben Slimane, Karim
2
Ladik, Daniel M.
2
Legoux, Renaud
2
Melnyk, Valentyna
2
Mencarelli, Rémi
2
O'Rourke, Anne-Maree
2
Pulh, Mathilde
2
Saintives, Camille
2
Astous, Alain d'
1
Barnier, Virginie de
1
Belli, Alex
1
Besharat, Ali
1
Bressolles, Grégory
1
Béal, Mathieu
1
Chameroy, Fabienne
1
Debenedetti, Alain
1
Farhat, Zeineb
1
Gebhardt, Gary F.
1
Grégoire, Yany
1
Jaramillo, Fernando
1
Ladik, Daniel
1
Lee, James M.
1
Lee, Michael S. W.
1
Locander, William B.
1
Martin, Drew
1
Mbengue, Ababacar
1
Melnyk, Vladimir
1
Mulki, Jay P.
1
Napolova, Ekaterina
1
Philippe, Deborah
1
Pupovac, Ljubomir
1
Purmehdi, Mostafa
1
Riggle, Robert J.
1
Roux, Dominique
1
Salgado, Stéphane
1
Senecal, Sylvain
1
Sohier, Alice
1
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Journal of business research : JBR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Psychology & marketing
2
International journal of arts management
1
International journal of market research
1
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Technological forecasting & social change : an international journal
1
Technological forecasting and social change : an international journal
1
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ECONIS (ZBW)
27
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1
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
2
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
3
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
4
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
5
When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali
;
Carrillat, François A.
;
Ladik, Daniel M.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
Saved in:
6
Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003827786
Saved in:
7
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
8
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
9
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
10
The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa
;
Legoux, Renaud
;
Carrillat, François A.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011690543
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