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Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
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Social commerce and metaverse in a new virtual world : exploring women's adoption intentions
Grover, Abhay
;
Arora, Nilesh
;
Sharma, Pooja
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 262-286)
.
2023
Persistent link: https://www.econbiz.de/10014287146
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