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Gaur, Jighyasu; Amini, Mehdi; Banerjee, Pratyush; … - In: Qualitative market research : an international journal 18 (2015) 1, pp. 30-47

Persistent link: https://www.econbiz.de/10010491602

A predictive methodology of rough set theory used to analyze market segmentation and competitive environment for supermarket

Pandey, Jatin; Pathak, Darshana - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 52-62

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A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment for Supermarket

Pandey, Jatin - 2013

Supermarket retailing has a desirable property of stability of segment structure. Due to the heterogeneous needs and purchase power of customers, it is difficult to predict the lifetime of segments for retail supermarkets. In today's competitive marketplace, segment identification needs a...

Persistent link: https://www.econbiz.de/10013071312

Batting outside the field : examining e-engagement behaviors of IPL fans

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When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement

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Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale

Mandliya, Anshul; Pandey, Jatin; Hassan, Yusuf; Behl, … - In: International studies of management & organization : ISMO 54 (2024) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10014575128

Consumer psychology for food choices : a systematic review and research directions

Khan, Abdul Wahid; Pandey, Jatin - In: European journal of marketing 57 (2023) 9, pp. 2353-2381

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How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach

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How does dataveillance drive consumer online payment resistance?

Shankar, Amit; Yadav, Rambalak; Behl, Abhishek; Gupta, … - In: Journal of consumer marketing 40 (2023) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10013536096