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Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José; Péred, Levi; Puente, Victor; … - In: Contemporary research in sports economics : proceedings …, (pp. 207-229). 2014
Persistent link: https://www.econbiz.de/10010425668
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Women and television : tevlevision viewing bhaviour of rural womens : a study of expectation and satisfaction
Singh, Preeti - 2018 - First edition
Persistent link: https://www.econbiz.de/10011930004
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Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao - In: International journal on media management : JMM 22 (2020) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.; Pérez, Levi - In: Journal of behavioral and experimental economics 78 (2019), pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
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Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.; Pérez, Levi - 2017
Persistent link: https://www.econbiz.de/10011764373
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The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
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Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K. - 2009
Persistent link: https://www.econbiz.de/10003835594
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Some effects from the consumption of newspapers, television programs, and internet movie reviews
Adilov, Nodir; Martin, Hugh J. - In: The journal of media economics 26 (2013) 2, pp. 57-59
Persistent link: https://www.econbiz.de/10009783293
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Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178
Persistent link: https://www.econbiz.de/10003714837