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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Editorial: Technology, marketing and consumer orientation
Khare, Arpita - In: International journal of business competition and … 3 (2013) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
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Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu; Same, Siiri - In: University-Business Cooperation Tallinn 2011 : …, (pp. 240-258). 2011
Persistent link: https://www.econbiz.de/10009515030
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem; Kravets, Olga - In: Journal of macromarketing 39 (2019) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588