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Consumer behaviour
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International journal of Indian culture and business management
61
Global business review
42
Journal of business research : JBR
42
Journal of retailing and consumer services
35
International journal of Indian culture and business management : IJICBM
32
Journal of international consumer marketing
28
Vision : the journal of business perspective
25
South Asian journal of management : SAJM
24
International journal of business excellence : IJBEX
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International journal of business innovation and research
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International journal of electronic marketing and retailing : IJEMR
21
Journal of Indian business research
21
Journal of global marketing
21
Journal of marketing for higher education
21
The IUP journal of marketing management : IJMM
21
Asia Pacific journal of marketing and logistics
20
International journal of business and emerging markets : IJBEM
20
The international journal of bank marketing : IJBM
19
Journal of internet commerce
18
International journal of business and globalisation : IJBG
17
International journal of business information systems : IJBIS
17
International journal of internet marketing and advertising : IJIMA
17
Marketing intelligence & planning
17
International journal of retail & distribution management
16
International review on public and non-profit marketing
16
Journal of fashion marketing and management
16
Young consumers : insight and ideas for responsible marketers
16
International journal of business competition and growth : IJBCG
15
International journal of business innovation and research : IJBIR
15
International journal of consumer studies
15
International journal of business excellence
14
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of services and operations management
12
International journal of technology marketing : IJTMkt
12
Paradigm : the journal of Institute of Management Technology
12
International journal of emerging markets
11
Journal of advertising research
11
Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
2,847
Other ZBW resources
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RePEc
2
Showing
1
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1
The role of effective
communication
and trustworthiness in determining guests' loyalty
Kharouf, Husni
;
Sekhon, Harjit
;
Fazal-e-Hasan, Syed
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10012176610
Saved in:
2
An ecological definition of ambient
communication
: a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
3
Social influence in computer-mediatied
communication
: the effects on group meeting outcomes
Bahli, Bouchaib
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 195-204
Persistent link: https://www.econbiz.de/10009713802
Saved in:
4
Virtual brand-communities using blogs as
communication
platforms and their impact on the two-step
communication
process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
5
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
6
The effectiveness of e-tailers'
communication
practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
7
The role of
communication
within customer relationship marketing in the hotel business : how
communication
inflluences the booking behavior of hotel customers
Toedt, Michael
- In:
Contemporary approaches of international business …
,
(pp. 133-142)
.
2014
Persistent link: https://www.econbiz.de/10010494062
Saved in:
8
The layers of relational
communication
in evaluating health care services
Kang, Doo Syen
;
Choy, Syng Pom
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 349-368
Persistent link: https://www.econbiz.de/10011479958
Saved in:
9
Facebook users' intentions in risk
communication
and food-safety issues
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
Saved in:
10
Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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