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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
27
United Kingdom
21
Großbritannien
20
Financial services
13
Finanzdienstleistung
9
Malaysia
9
Beziehungsmarketing
8
Finanzmarketing
8
Internet marketing
8
Marketing
8
Online-Marketing
8
Relationship marketing
8
Theorie
8
Theory
8
Bank
6
Brand image
6
Brand management
6
China
6
Markenführung
6
Markenimage
6
Services marketing
6
Tourism industry
6
Tourismuswirtschaft
6
Confidence
5
Customer satisfaction
5
Dienstleistungsmarketing
5
Emotion
5
Experiment
5
KMU
5
Kundenzufriedenheit
5
Online retailing
5
Online-Handel
5
SME
5
Social Web
5
Social web
5
Strategic management
5
Strategisches Management
5
Vertrauen
5
Viral marketing
5
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Undetermined
11
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3
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Article
27
Book / Working Paper
4
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Article in journal
22
Aufsatz in Zeitschrift
22
research-article
4
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
31
Author
All
Ennew, Christine T.
10
Kok Wei Khong
10
Ennew, Christine
5
Fon Sim Ong
5
McKechnie, Sally
4
Tynan, Caroline
4
Butt, Muhammad Mohsin
3
Khong Kok Wei
3
Khong, Kok Wei
3
Teng, Shasha
3
Winklhofer, Heidi
3
Balaji, M. S.
2
Fukukawa, Kyoko
2
Heath, M. Teresa Pereira
2
Kortam, Wael
2
Mohd-Any, Amrul Asraf
2
Mourad, Maha
2
Pui Fong Ng
2
Smith, Andrew
2
Sun, Luping
2
Wang, Fangfang
2
Afzal, Alia
1
Binks, Martin R.
1
Chong, Alain Yee Long
1
Dai, Xin
1
Devlin, James
1
Devlin, James F.
1
Diacon, Stephen R.
1
Diacon, Steve
1
Ellis‐Chadwick, Fiona
1
Faziharudean, Tengku M.
1
Gan, Jen Ling
1
Guptan, Vinitha
1
Heath, Maria Teresa
1
Hiram Ting
1
Jer Lang, Hong
1
Jerome, Theresa
1
Jiang, Nan
1
Jo Black, Nancy
1
Lee, Samuel
1
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Journal of business ethics : JOBE
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Business strategy and the environment
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Bank Marketing
1
International Journal of Retail & Distribution Management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Islamic marketing : JIMA
1
Journal of marketing communications
1
Journal of teaching in international business
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Multicultural perspectives in customer behaviour
1
Nottingham Univ. Business School Malaysia Campus Research Paper
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
The international review of retail, distribution and consumer research
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
27
Other ZBW resources
4
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1
Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong
;
Kok Wei Khong
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
Saved in:
2
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
3
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
4
An exploratory investigation of study-abroad online information cues
Teng, Shasha
;
Kok Wei Khong
- In:
Journal of teaching in international business
26
(
2015
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011434401
Saved in:
5
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
6
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
7
Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong
;
Fon Sim Ong
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
Saved in:
8
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
Saved in:
9
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
10
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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