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The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity

Badenhop, Anna; Frasquet Deltoro, Marta - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 89-104

Persistent link: https://www.econbiz.de/10012514019

Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10012653342

The role of the store in managing postpurchase complaints for omnichannel shoppers

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296

Persistent link: https://www.econbiz.de/10012238069

Do channel integration efforts pay-off in terms of online and offline customer loyalty?

Frasquet Deltoro, Marta; Miquel, Maria-José - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 859-873

Persistent link: https://www.econbiz.de/10011775727

Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

Online channel adoption in supermarket retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 59 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012433770

Understanding complaint channel usage in multichannel retailing

Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 47 (2019), pp. 94-103

Persistent link: https://www.econbiz.de/10011995526

Internal Factors Predisposing the Consumer to Be a Multichannel Shopper

Pascual Marimón, Pilar - 2016

Consumer characteristics play an important role in channel choice. Thereby, this work aims to study and analyze which are the internal factors that facilitate the adoption of multichannel purchase by the consumer. To this end, we study consumers' behavior in an online channel, because of their...

Persistent link: https://www.econbiz.de/10012997564

Consumer motivations for click-and-collect and home delivery in online shopping

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 115-122). 2018

Persistent link: https://www.econbiz.de/10013277490