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Consumer knowledge affects valuation of product attributes : experimental results for wine
Gustafson, Christopher R.; Lybbert, Travis J.; Sumner, … - In: Journal of behavioral and experimental economics 65 (2016), pp. 85-94
Persistent link: https://www.econbiz.de/10011640516
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Preserving prerequisites for innovation : employee-related knowledge protection and organizational trust
Olander, Heidi; Vanhala, Mika; Hurmelinna-Laukkanen, Pia; … - In: Baltic journal of management 11 (2016) 4, pp. 493-515
Persistent link: https://www.econbiz.de/10011550190
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Bhaduri, Gargi; Stanforth, Nancy - In: Journal of fashion marketing and management 20 (2016) 4, pp. 471-486
Persistent link: https://www.econbiz.de/10011551759
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How do people negotiate through their constraints to engage in pro-environmental behavior? : a study of front-country campers in Alberta, Canada
Moghimehfar, Farhad; Halpenny, Elizabeth A. - In: Tourism management : research, policies, practice 57 (2016), pp. 362-372
Persistent link: https://www.econbiz.de/10011556102
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Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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Main purposes and challenges in the financial education of financial consumers in the world
Fra̧czek, Bożena - In: Journal of economics & management 16 (2014), pp. 27-43
Persistent link: https://www.econbiz.de/10010423452
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How to measure persuasion knowledge
Ham, Chang-Dae; Nelson, Michelle R.; Dasgupta, Susmita - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.; Park, Dooyeon - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011304683