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Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei; Sato, Mikihiro; Filo, Kevin; Du, James; … - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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Sport teams as promoters of pro-environmental behavior : an empirical study
Inoue, Yuhei; Kent, Aubrey - In: Journal of sport management : the official journal of … 26 (2012) 5, pp. 417-432
Persistent link: https://www.econbiz.de/10009678905
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We are in this together : sport brand involvement and fans' well-being
Su, Yiran; Du, James; Biscaia, Rui; Inoue, Yuhei - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
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Spectator emotions in predicting psychological vigor : emotional meta experience and affect valuation perspectives
Chang, Yonghwan; Inoue, Yuhei - In: Sport management review 24 (2021) 4, pp. 594-619
Persistent link: https://www.econbiz.de/10013327265
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Bouncing back : unpacking the influence of sport media on consumer resilience
Kim, Changwook; Kim, Jinwon; Lee, Jeoung Hak; Inoue, Yuhei - In: Journal of sport management : the official journal of … 37 (2023) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10013533134