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Can consumers learn price dispersion? : evidence for dispersion spillover across categories
André, Quentin; Reinholtz, Nicholas; Langhe, Bart de - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 756-774
Persistent link: https://www.econbiz.de/10012877731
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The numerical precision effect : how precision of attribute information affects adoption of technology products
Park, Hanyong; Kwon, JaeHwan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10012815644
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An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
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How competitor brand names affect within-brand choices
Gunasti, Kunter; Devezer, Berna - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
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The left-digit bias: when and why are consumers penny wise and pound foolish?
Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj - In: Journal of marketing research 57 (2020) 4, pp. 771-788
Persistent link: https://www.econbiz.de/10012271817
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The role of numbers in the customer journey
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 755-771
Persistent link: https://www.econbiz.de/10012434458
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Distributions distract : how distributions on attribute filters and other tools affect consumer judgments
Davis, Derick F. - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1074-1094
Persistent link: https://www.econbiz.de/10014314329