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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement

Jeong, Hyun Ju; Kim, Jihye - In: International review on public and non-profit marketing 17 (2020) 3, pp. 317-330

Persistent link: https://www.econbiz.de/10012292912

Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62

Persistent link: https://www.econbiz.de/10014340163

"It’s my virtual space" : the effect of personalized advertising within social media

Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294

Persistent link: https://www.econbiz.de/10014450198

How do calorie-ending and price-ending matter in the food consumption decision making?

Kim, Jihye; Kim, Min-Seong - In: International journal of consumer studies 46 (2022) 3, pp. 731-743

Persistent link: https://www.econbiz.de/10013176913

Destination authenticity as a trigger of tourists' online engagement on social media

Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1238-1252

Persistent link: https://www.econbiz.de/10012268371

Nostalgic marketing, perceived self-continuity, and consumer decisions

Ju, Ilyoung; Kim, Jihye; Chang, Mark Jaewon; Bluck, Susan - In: Management decision : MD 54 (2016) 8, pp. 2063-2083

Persistent link: https://www.econbiz.de/10011593534

The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive

Kim, Jihye; Lee, Jaejin; Kim, Soojin - In: Journal of marketing communications 23 (2017) 5, pp. 429-455

Persistent link: https://www.econbiz.de/10011849978

The influence of authenticity of online reviews on trust formation among travelers

Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776

Persistent link: https://www.econbiz.de/10012215782

Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement

Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672

Persistent link: https://www.econbiz.de/10011799553

Why Ethical Value and Privacy Concerns Matter in the Online Context : Authenticity and Trust Formations

Kim, Jihye; Kim, Minseong - 2022

While ethical values and privacy concerns are considered factors that influence online consumers’ decision-making process, few studies have examined the interaction effect between the two factors in the online brand development process. Therefore, this study proposed a research model to...

Persistent link: https://www.econbiz.de/10013302300