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Does brand identification transform alumni into university advocates?
Stephenson, Amber L.; Yerger, David B. - In: International review on public and non-profit marketing 11 (2014) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10010413071
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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The role of mental budgeting in philanthropic decision-making
LaBarge, Monica C.; Stinson, Jeffrey L. - In: Nonprofit and voluntary sector quarterly 43 (2014) 6, pp. 993-1013
Persistent link: https://www.econbiz.de/10010463444
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When expressions of fake emotions elicit negative reactions : the role of observers' dialectical thinking
Hideg, Ivona; Kleef, Gerben A. van - In: Journal of organizational behavior : OB ; the internat. … 38 (2017) 8, pp. 1196-1212
Persistent link: https://www.econbiz.de/10011821684
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Motivations for crowdinvesting in European football clubs
Kościółek, Szczepan - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10014318076
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
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Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy - 1996
Persistent link: https://www.econbiz.de/10000584022
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Erklärung des Spendenverhaltens mit Hilfe des Gratifikationsprinzips
Dichtl, Erwin; Schneider, Willy - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 185-199). 1994
Persistent link: https://www.econbiz.de/10001288172