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~subject:"Consumer behaviour"
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Consumer behaviour
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
4,310
Werbung
4,047
Advertising
3,977
Smoking
3,225
Rauchen
3,158
Online-Marketing
2,165
Internet marketing
2,155
Wirtschaftspsychologie
1,924
Economic psychology
1,674
USA
1,427
United States
1,381
Theorie
1,352
Theory
1,341
Markenführung
1,231
Brand management
1,229
Werbepsychologie
1,176
Markenimage
1,064
Psychology of advertising
1,054
Brand image
1,043
Deutschland
847
Obst
809
Germany
774
Fruit
700
Social Web
663
Social web
662
Markenartikel
577
Brand
576
Emotion
529
Marketingmanagement
528
Marketing management
523
Tabaksteuer
523
Schätzung
521
Tobacco tax
514
Estimation
496
Behavioral economics
489
Verhaltensökonomik
489
Experiment
475
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Undetermined
1,904
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758
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Article
3,282
Book / Working Paper
998
Journal
5
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3,083
Graue Literatur
213
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213
Aufsatz im Buch
191
Book section
191
Arbeitspapier
158
Working Paper
158
Hochschulschrift
155
Thesis
125
Collection of articles of several authors
42
Sammelwerk
42
Bibliografie enthalten
30
Bibliography included
30
Conference paper
30
Konferenzbeitrag
30
Aufsatzsammlung
27
Lehrbuch
23
Textbook
19
Collection of articles written by one author
15
Sammlung
15
Konferenzschrift
14
Case study
10
Fallstudie
10
Conference proceedings
9
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9
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5
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4
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4
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3
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3
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3
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2
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2
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research-article
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1
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German
274
French
4
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1
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1
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Gierl, Heribert
26
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
19
Diehl, Sandra
17
Eisend, Martin
13
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Bauer, Hans H.
11
Boerman, Sophie C.
11
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Krishna, Aradhna
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Anger, Silke
8
Bang Nguyen Viet
8
Ghose, Anindya
8
Gutjahr, Gert
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kvasnicka, Michael
8
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National Bureau of Economic Research
14
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Association for Research in Economic Psychology
2
Shaker Verlag
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econ Verlag
1
European Advertising Academy
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Verbraucherpolitik und Gesundheitsschutz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Frankreich / Ministère de la Santé et de la Protection Sociale
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Colloquium on Economic Psychology <15, 1990, Exeter>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Maastricht Research School of Economics of Technology and Organizations
1
Ministère de la Santé et de la Protection Sociale
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
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Published in...
All
Journal of business research : JBR
152
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
77
Journal of retailing and consumer services
72
Journal of promotion management : innovations in planning and applied research
68
Journal of advertising research
62
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
57
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of product & brand management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Health marketing quarterly
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
International journal of hospitality management
24
Journal of marketing
23
Journal of current issues and research in advertising
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
International journal of consumer studies
21
Journal of consumer behaviour : an international research review
21
Journal of international consumer marketing
21
Journal of global marketing
18
Journal of consumer marketing
17
Journal of marketing research
17
SpringerLink / Bücher
17
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Source
All
ECONIS (ZBW)
4,283
Other ZBW resources
2
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1
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10
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4,285
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1
Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
Saved in:
2
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
3
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
4
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
5
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
6
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
7
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
8
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
9
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
10
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
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