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Consumer behaviour
Konsumentenverhalten
81,161
Vertrauen
17,130
Soziales Netzwerk
16,641
Confidence
16,511
Social network
15,716
Theorie
15,293
Theory
14,917
Relationship marketing
10,155
Beziehungsmarketing
10,058
Social capital
9,491
Soziale Beziehungen
8,747
Social relations
8,468
Sozialkapital
8,335
Brand management
7,754
Markenführung
7,708
Social Web
7,357
Social web
7,353
USA
6,971
Deutschland
6,912
Brand image
6,844
Markenimage
6,800
United States
6,569
Germany
6,260
Experiment
6,189
Customer satisfaction
6,123
Kundenzufriedenheit
5,917
Online-Handel
5,878
Online retailing
5,866
Online-Marketing
5,103
Internet marketing
5,071
Unternehmensnetzwerk
5,052
Business network
5,045
Trust
4,815
Service quality
4,739
Dienstleistungsqualität
4,678
Brand
4,390
Markenartikel
4,374
Einzelhandel
4,242
China
4,215
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Han, Heesup
122
Belk, Russell W.
112
Mattila, Anna S.
108
Phau, Ian
100
Grunert, Klaus G.
96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
51
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Springer Fachmedien Wiesbaden
86
OECD
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American Marketing Association
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International Energy Agency
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IGI Global
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Edward Elgar Publishing
21
Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Christian-Albrechts-Universität zu Kiel
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9
Europäische Kommission / Gemeinsame Forschungsstelle
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Robert Schuman Centre for Advanced Studies
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Europäische Kommission
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,941
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
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The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
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381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
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Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,488
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Social distancing,
trust
and post-COVID-19 recovery
Kim, Yoo Ri
;
Liu, Anyu
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013194233
Saved in:
2
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
3
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
4
A social commerce investigation of the role of
trust
in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
5
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
6
Impact of auditory sense on
trust
and brand affect through auditory social interaction and control
Poushneh, Atieh
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430672
Saved in:
7
Explaining user acceptance and usage of social networking sites : the role of
trust
, social connectedness and visibility in extending UTAUT2
Praveena, K.
;
Thomas, Sam
- In:
International journal of management practice : IJMP
11
(
2018
)
3
,
pp. 318-334
Persistent link: https://www.econbiz.de/10011901509
Saved in:
8
I share, therefore I
trust
: a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
9
Network ties and interaction rituals : an examination of social drinking
Veeck, Ann
;
Lancendorfer, Karen
;
Atkin, JoAnn L.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 775-795
Persistent link: https://www.econbiz.de/10011935387
Saved in:
10
Engaging with social networks : the Bourdieu-Becker encounter revisited
Odabaş, Meltem
;
Adaman, Fikret
- In:
Forum for social economics
47
(
2018
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10011955719
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