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Using warmth as the visual design of a store : intimacy, relational needs, and approach intentions
Baek, Eunsoo; Choo, Ho Jung; Lee, Seung Hwan Mark - In: Journal of business research : JBR 88 (2018), pp. 91-101
Persistent link: https://www.econbiz.de/10011869564
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 30 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810