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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Self-concept, locus of control, media exposure, and behavior of youth toward luxury products purchase
Kulsiri, Panid - In: Journal of business & economics research 10 (2012) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10009500643
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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Employee self-concepts, voluntary learning behavior, and perceived employability
Kim, Sungjun; Kim, Hacksoo; Lee, Jinkyu - In: Journal of managerial psychology 30 (2015) 3, pp. 264-279
Persistent link: https://www.econbiz.de/10011305142
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Who you are is where you are : antecedents and consequences of locating the self in the brain or the heart
Adam, Hajo; Obodaru, Otilia; Galinsky, Adam D. - In: Organizational behavior and human decision processes : … 128 (2015), pp. 74-83
Persistent link: https://www.econbiz.de/10011342762
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Wetting the bed at twenty-one : embarrassment as a private emotion
Krishna, Aradna; Herd, Kelly B.; Aydınoğlu, Nilüfer Z. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 473-486
Persistent link: https://www.econbiz.de/10011344187
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The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation
Ku, Hsuan-hsuan; Kuo, Chien-chih; Fang, Wei-luen; Yu, Ya-wen - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10010259968
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A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Andronikidis, Andreas - In: The marketing review 13 (2013) 4, pp. 303-328
Persistent link: https://www.econbiz.de/10010346391
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Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania; Ugolini, Marta Maria - In: Journal of fashion marketing and management 20 (2016) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10011551720