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Service alliances between unequals : the apple does not fall far from the better tree
Bleijerveld, Jeroen F. J.; Gremler, Dwayne D.; Lemmink, Jos - In: Journal of service management 26 (2015) 5, pp. 807-822
Persistent link: https://www.econbiz.de/10011503593
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa; Buschow, Christopher; Schlütz, Daniela - In: Journal of media business studies 18 (2021) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
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Factors leading to adoption of video on demand service : an exploratory study
Kakkar, Amit; Kakkar, Ruchi - In: International journal of business and globalisation : IJBG 21 (2018) 4, pp. 505-516
Persistent link: https://www.econbiz.de/10011989660
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Service failure and recovery in a strategic airline alliance context : interplay of locus of service failure and social identity
Weber, Karin; Sparks, Beverley - In: Journal of travel and tourism marketing 27 (2010) 6, pp. 547-564
Persistent link: https://www.econbiz.de/10008737059
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Effects of licensing in retail markets
Saqib, Najam U.; Manchanda, Rajesh V. - In: Brick & mortar shopping in the 21st century, (pp. 129-149). 2008
Persistent link: https://www.econbiz.de/10003618195
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The influence of consumer evaluations on the success of co-branding
Lee, Chia-Lin - 2009
Persistent link: https://www.econbiz.de/10003922180
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Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.; Ruth, Julie A. - 2010
Persistent link: https://www.econbiz.de/10003924399
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An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci; Tasci, Asli D. A. - In: Journal of travel and tourism marketing 27 (2010) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
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From online to offline through brand extensions and alliances
Bravo, Rafael; Hem, Leif E.; Pina, José M. - In: International journal of e-business research : an … 8 (2012) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10009505551