Crowdfunding has changed the way startups, entrepreneurs, and individuals raise capital by harnessing the power of the crowd. Reward-based crowdfunding is an established and attractive fundraising option for entrepreneurs with creative projects. Recently, investment-based crowdfunding has also...

Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To...

First-sale doctrine has been recognized by the United States Supreme Court since 1908. This doctrine protects consumers' rights to resell purchased products. In recent years, consumers have begun to purchase an increasing amount of virtual goods, which renders the first-sale doctrine unclear....

The proliferation of social networking platforms such as Facebook, Twitter, and Instagram has greatly facilitated social interactions among individuals, and thus their product consumption becomes more visible to their peers. This enhanced visibility influences consumers' purchase decisions of...