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~subject:"Consumer behaviour"
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Consumer behaviour
Structural equation modeling
664
Strukturgleichungsmodell
628
Structural equation model
627
structural equation modeling
457
Konsumentenverhalten
222
Structural Equation Modeling
137
Firm performance
98
Unternehmenserfolg
95
congruence
94
Congruence
92
Partial least squares
72
Supply chain
72
Lieferkette
71
Beziehungsmarketing
69
Relationship marketing
69
Customer satisfaction
66
Innovation
64
Kundenzufriedenheit
63
Brand image
62
Markenimage
60
Partielle kleinste Quadrate
58
Service quality
58
Dienstleistungsqualität
54
Innovation management
54
Innovationsmanagement
54
Theorie
52
Theory
52
Knowledge management
50
Brand management
49
Markenführung
48
India
47
Wissensmanagement
45
Internet marketing
44
Online-Marketing
44
Quality management
44
Corporate social responsibility
42
Qualitätsmanagement
42
Advertising effects
39
Innovation adoption
39
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Article
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research-article
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English
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Cleveland, Mark
3
Gautam, Vikas
3
Ibáñez-Sánchez, Sergio
3
Prybutok, Victor R.
3
Roy, Subhadip
3
Sharma, Vikram
3
Wirtz, Bernd W.
3
Alguacil, Mario
2
Azam, Afshan
2
Belanche, Daniel
2
Bhat, Savita
2
Casaló, Luis V.
2
Chakraborty, Uttam
2
Diamantopoulos, Adamantios
2
Flavián, Marta
2
Gurtner, Sebastian
2
Hale, Dena
2
Hazen, Benjamin T.
2
Hollebeek, Linda D.
2
Ilicic, Jasmina
2
Kankam, George
2
Kara, Selcan
2
Kulczynski, Alicia
2
Lam, Shun Yin
2
Laroche, Michel
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Lowrey, Tina M.
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Paul, Justin
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Pereira, Hélia Gonçalves
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Pogacar, Ruth
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Pourreza, Saba
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Rita, Paulo
2
Salgueiro, Maria de Fátima
2
Santos, Manuel Alonso dos
2
Shrum, L. J.
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Shukla, Paurav
2
Tran, Huguette
2
Um, Nam-Hyun
2
Wang, Yacan
2
Zhang, Weiyong
2
Abbas, Syed Ali
1
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European Association of Agricultural Economists - EAAE
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Journal of business research : JBR
17
Journal of retailing and consumer services
10
Journal of international consumer marketing
6
The journal of services marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Journal of business ethics : JOBE
4
Journal of travel and tourism marketing
4
Amfiteatru economic : an economic and business research periodical
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of production economics
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
European journal of marketing : EJM
2
Global business review
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of quality and service sciences
2
Journal of Indian business research
2
Journal of business economics and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international food & agribusiness marketing : JIFAM
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Nankai business review international
2
Service business
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
99th Seminar, February 8-10, 2006, Bonn, Germany
1
Australasian marketing journal
1
Australian journal of management
1
Business & society
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Cleaner and responsible consumption
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ECONIS (ZBW)
222
Other ZBW resources
3
RePEc
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1
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
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2
Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation
Sharma, Adya
;
Sonwaney, Vandana
- In:
International journal of business excellence
8
(
2015
)
6
,
pp. 748-766
Persistent link: https://www.econbiz.de/10011589973
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3
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
4
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
5
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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6
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
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7
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
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8
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
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9
The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10010370723
Saved in:
10
What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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