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A bounded rationality model of information search and choice in preference measurement

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183

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My phone, my zone : restaurant consumers’ territorial responses to unsolicited recommendation on their smartphones

Tang, Yangyi; Yang, Liu; He, Yuanqiong - In: International journal of hospitality management 101 (2022), pp. 1-10

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Attention, information processing, and choice in incentive-aligned choice experiments

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800

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Cockrill, Antje; Liu, Yang - In: Journal of retailing and consumer services 20 (2013) 3, pp. 263-271

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Electricity time-of-use tariff with consumer behavior consideration

Yang, Liu; Dong, Ciwei; Wan, C. L. Johnny; Ng, C. T. - In: International journal of production economics 146 (2013) 2, pp. 402-410

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When Online Reviews Meet Sales Volume Information : Does More/Accurate Information Always Is Always Beneficial?

Liu, Yang - 2016

The advancement of IT has made it easy to communicate the online review information of a product and its previous sales volume information, both of which affect consumer purchase. How should firms react to the coexistence of these two types of information? Should the firms reduce their prices...

Persistent link: https://www.econbiz.de/10013005683

Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder

Mirosa, Miranda; Liu, Yang; Bremer, Phil - In: Journal of food products marketing : innovations in … 26 (2020) 5, pp. 358-371

Persistent link: https://www.econbiz.de/10012244874

Service pricing with loss-averse customers

Yang, Liu; Guo, Pengfei; Wang, Yulan - In: Operations research 66 (2018) 3, pp. 761-777

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Modelling customer satisfaction from online reviews using ensemble neural network and effect-based Kano model

Bi, Jian-Wu; Liu, Yang; Fan, Zhi-Ping; Cambria, Erik - In: International journal of production research 57 (2019) 22, pp. 7068-7088

Persistent link: https://www.econbiz.de/10012193818

Touching products virtually : facilitating consumer mental imagery with gesture control and visual presentation

Liu, Yang; Jiang, Zhenhui; Chan, Hock Chuan - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 823-854

Persistent link: https://www.econbiz.de/10012198622