1. People and products in an evolving marketplace -- 2. Technology and innovation in everyday life -- 3. Consumer demands and product usability -- 4. Product design and aesthetics -- 5. Consumers as active participants in the product design process -- 6. The future of things.

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.

Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in our field involved some form of deception and almost all of these deceptive studies employed experimental...

Cover -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of tables -- List of boxes -- List of exhibits -- Key concepts -- Case studies -- Permissions and sources -- Preface -- 1 Psychology and marketing: a dynamic relationship -- 2 Motivation -- 3...