Psychological foundations of marketing : the keys to consumer behavior

Allan J. Kimmel.

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.

MoreLess

Year of publication:	2018 ; Second edition.
Authors:	Kimmel, Allan J.
Publisher:	New York : Routledge,
Subject:	Marketing \| Konsumentenverhalten \| Consumer behaviour \| Werbepsychologie \| Psychology of advertising \| Marktpsychologie \| Verbraucherverhalten

Online Resource

Check full text access |

More access options

www.taylorfrancis.com

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (xvii, 159 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-43608-1 ; 978-1-315-43606-7 ; 978-1-138-21914-4 ; 978-1-138-21915-1
Other identifiers:	10.4324/9781315436098 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180028