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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Supply chain coordination with customer returns and retailer's store brand product
Li, Wei; Chen, Jing; Chen, Bintong - In: International journal of production economics 203 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
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Private label brands : a relationship perspective
Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
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B2B relationship marketing analytical support with GBC modeling
Latusek, Wojciech Peter - In: The journal of business & industrial marketing 25 (2010) 3, pp. 209-219
Persistent link: https://www.econbiz.de/10003976027
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Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.; Bonner, Joseph M.; Calantone, Roger J. - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
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Understanding diverse purchasers in business-to-business marketing and industrial selling
d'Amico, Michael F. - 2007
Persistent link: https://www.econbiz.de/10003537462
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746