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How scolding can encourage consumer engagement with plastic waste issue? : the moderating role of consumers' mindset

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648967

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10012698466

Emotional Cues' effects on grotesque advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 124-134

Persistent link: https://www.econbiz.de/10014252793

Emotional Cues’ Effects on Grotesque Advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - 2022

A growing literature is examining the potential of grotesque advertising. The aim of this study is to examine whether curiosity or boredom cues in a grotesque advertisement are more effective at enhancing brand attitude and how this effect is moderated by consumers’ construal level. Across...

Persistent link: https://www.econbiz.de/10014084953

Relationship (breakup) reminders drive online advertising effectiveness

Tan, Ser Zian; Bandyopadhyay, Argho; Septianto, Felix - In: Psychology & marketing 40 (2023) 6, pp. 1152-1161

Persistent link: https://www.econbiz.de/10014291784

"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014486751

"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures

Septianto, Felix - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 765-779

Persistent link: https://www.econbiz.de/10011616766

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

The expression of anger enhances perceived competence following corporate social irresponsibility

Septianto, Felix - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 10-18

Persistent link: https://www.econbiz.de/10012698464

Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products

Septianto, Felix - In: Journal of retailing and consumer services 34 (2017), pp. 235-239

Persistent link: https://www.econbiz.de/10011629069