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Analysis of the Chinese Wine M...
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Bruwer, Johan
37
Chan, Kara
17
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12
Szolnoki, Gergely
12
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11
Hu, Wuyang
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Gierl, Heribert
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
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Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
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Journal of business research : JBR
124
Journal of retailing and consumer services
116
Asia Pacific journal of marketing and logistics
67
International journal of wine business research : IJWBR
65
Wine Economics and Policy
54
Journal of international consumer marketing
50
International journal of consumer studies
45
International journal of hospitality management
45
Journal of marketing communications
44
The journal of consumer marketing
43
The journal of brand management : an international journal
41
European journal of marketing : EJM
40
Journal of wine economics
40
The journal of product & brand management
36
Journal of travel and tourism marketing
35
Journal of food products marketing
34
Journal of global marketing
32
Journal of marketing management : MM
32
Psychology & marketing
30
SpringerLink / Bücher
30
Young consumers : insight and ideas for responsible marketers
29
Journal of Consumer Marketing
28
International journal of wine business research
27
Journal of marketing
27
Marketing intelligence & planning
26
International journal of contemporary hospitality management
25
Journal of business ethics : JOBE
25
Tourism management : research, policies, practice
25
International journal of internet marketing and advertising : IJIMA
23
International marketing review
23
Journal of the Academy of Marketing Science
23
International journal of retail & distribution management
22
Asia Pacific Journal of Marketing and Logistics
21
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Business horizons
19
Food policy : economics planning and politics of food and agriculture
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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RePEc
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EconStor
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1
The Chinese
wine
market : a market segmentation study
Liu, Hong Bo
;
McCarthy, Breda
;
Chen, Tingzhen
;
Guo, Shu
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
Saved in:
2
Label style and color contribution to explain market price difference in Italian red wines sold in the Chinese
wine
market
Galati, Antonino
;
Tinervia, Salvatore
;
Tulone, Antonio
; …
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10011965802
Saved in:
3
Reputation and advertising of collective brand members in the
wine
industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
4
Old, new and third
wine
regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
5
The relationship between
wine
sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
6
Consumption behavior of the internet active Armenian
wine
consumer
Camillo, Angelo A.
;
Kim, Woo Gon
;
Asatryan, Elvina
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
5
,
pp. 622-650
Persistent link: https://www.econbiz.de/10014444624
Saved in:
7
Wine
packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
8
Explaining love of
wine
brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
9
Motivations of
wine
travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
10
Agritourism consumers' participation in
wine
tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
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