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Consumer behaviour
Marketingmanagement
17,090
Marketing management
16,501
Online-Marketing
13,154
Internet marketing
13,038
Konsumentenverhalten
6,797
Social Web
6,106
Social web
6,099
Marketing
4,031
Relationship marketing
3,285
Beziehungsmarketing
3,280
Brand management
2,816
Markenführung
2,809
Theorie
2,599
Theory
2,595
Werbewirkung
2,472
Advertising effects
2,457
Electronic Commerce
2,361
Werbung
2,328
Advertising
2,286
E-commerce
2,205
Online-Handel
2,137
Online retailing
2,133
Deutschland
2,085
Germany
2,011
Viral marketing
1,884
Virales Marketing
1,882
USA
1,739
United States
1,696
Markenimage
1,469
Brand image
1,460
Internet
1,419
Strategisches Management
1,214
Unternehmenserfolg
1,133
Firm performance
1,129
KMU
1,026
SME
1,025
Innovation
990
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951
Brand
917
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Ko, Eunju
16
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15
Pauwels, Koen
14
Filieri, Raffaele
13
Ghose, Anindya
13
Loureiro, Sandra Maria Correia
13
Hollebeek, Linda D.
12
Law, Chun Hung Roberts
12
Martínez-López, Francisco J.
11
Gierl, Heribert
10
Reijmersdal, Eva A. van
10
Rita, Paulo
10
Sheth, Jagdish N.
10
Sohail, M. Sadiq
10
Spann, Martin
10
Urban, Glen L.
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Verhoef, Peter C.
10
Vrontis, Demetris
10
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10
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10
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9
Bauer, Hans H.
9
Grewal, Dhruv
9
Hawkins, Del I.
9
Homburg, Christian
9
Jerath, Kinshuk
9
Kumar, V.
9
Mattila, Anna S.
9
Ozuem, Wilson
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Pelsmacker, Patrick de
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Best, Roger J.
8
Choi, Yung Kyun
8
Hauser, John R.
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8
Kannan, P. K.
8
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8
Liberali, Guilherme
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Deutscher Dialogmarketing Verband
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Information Resources Management Association
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Technische Universität Braunschweig
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Universität Mannheim
3
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2
Fördergesellschaft Marketing an der Universität Augsburg
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
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Association of National Advertisers
1
Athens Institute for Education and Research
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1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
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Journal of business research : JBR
252
Journal of retailing and consumer services
190
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
The journal of product & brand management
70
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of electronic marketing and retailing : IJEMR
56
Journal of marketing
55
Journal of internet commerce
53
Cogent business & management
52
The journal of brand management : an international journal
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing intelligence & planning
48
Asia Pacific journal of marketing and logistics
46
Journal of marketing management : MM
44
Psychology & marketing
43
Electronic commerce research
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of strategic marketing
39
Journal of the Academy of Marketing Science
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of advertising research
38
European journal of marketing : EJM
37
International journal of technology marketing : IJTMkt
36
Journal of promotion management : JPM
36
Journal of retailing
36
SpringerLink / Bücher
34
Journal of marketing research : JMR
33
Business horizons
32
International journal of consumer studies
32
The journal of consumer marketing
32
Tourism management : research, policies, practice
31
Young consumers : insight and ideas for responsible marketers
31
Information systems research : ISR
30
International journal of advertising : the quarterly review of marketing communications
30
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ECONIS (ZBW)
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
Saved in:
3
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
4
Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Islam, Mohammad Mominul
;
Hasan, Mostofa Mahmud
;
Abu …
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 26-54
Persistent link: https://www.econbiz.de/10015066815
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5
Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza
;
Djakeli, Kakhaber
- In:
International journal of sustainable economies …
10
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
Saved in:
6
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
7
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
8
Global Internet marketing: consumer decision making and managerial implications
Chao, Paul
- In:
Trends im internationalen Management : Strategien, …
,
(pp. 479-491)
.
2001
Persistent link: https://www.econbiz.de/10003445232
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9
New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Walsh, Michael Francis
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003977942
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10
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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