Baber, Hasnan - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 212-226
segment of India. The data was collected from 1000 Muslim respondents from four states: Uttar Pradesh, Delhi, Uttarakhand, and … Jammu & Kashmir. The paper has found that religion plays no role when Muslims buy sports apparel. They shop as any other … religious person does. No other factor, even fashion and religious obligation, is influenced by religion, except for shopping …