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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Contemporary communication model of consumer behaviour of Generation C
Vuković, Dijana; Kocijan, Samanta; Žunac, Ana Globočnik - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 329-340
Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …
Persistent link: https://www.econbiz.de/10015052854
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Dynamic Pricing in Social Networks : The Word of Mouth Effect
Ajorlou, Amir - 2015
the proposed model, the only means of spread of information about the product is via Word of Mouth communication …
Persistent link: https://www.econbiz.de/10013032494
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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Truly costly search and word-of-mouth communication
Atayev, Atabek - 2021
friends via word-of-mouth (WOM) communication. How do sellers’ market power react to a very large increase in the number of …
Persistent link: https://www.econbiz.de/10012671888
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Shopping for confirmation : how disconfirming feedback shapes social networks
Green, Paul; Gino, Francesca; Staats, Bradley R. - 2017
Many organizations employ interpersonal feedback processes as a structured means of informing and motivating employee improvement. Ample evidence suggests that these feedback processes are largely ineffective, and despite a wealth of prescriptive literature, these processes often fail to lead to...
Persistent link: https://www.econbiz.de/10011901857
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How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310
Persistent link: https://www.econbiz.de/10011592001