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Consumer behaviour
Konsumentenverhalten
29
Customer satisfaction
14
Kundenzufriedenheit
14
Feldforschung
13
Field research
13
Firm performance
13
Unternehmenserfolg
13
Börsenkurs
12
Share price
12
Beziehungsmarketing
11
Internet marketing
11
Marketing management
11
Marketingmanagement
11
Mobile marketing
11
Online-Marketing
11
Relationship marketing
11
Social Web
11
Social web
11
Brand management
10
Capital income
10
Corporate social responsibility
10
Kapitaleinkommen
10
Markenführung
10
Mobile Marketing
10
Mobile communications
10
Mobilkommunikation
10
Theorie
10
Theory
10
Advertising effects
9
Corporate Social Responsibility
9
Financial analysis
9
Finanzanalyse
9
USA
9
United States
9
Werbewirkung
9
Advertising
8
China
8
Experiment
8
Mobile Business
8
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Undetermined
12
Free
10
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Article
17
Book / Working Paper
12
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Article in journal
17
Aufsatz in Zeitschrift
17
Arbeitspapier
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Working Paper
1
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Language
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English
28
German
1
Author
All
Luo, Xueming
28
Fang, Zheng
9
Dubé, Jean-Pierre
6
Andrews, Michelle
3
Tong, Siliang
3
Wang, Yang
3
Aspara, Jaakko
2
Bart, Yakov
2
Cheng, Zhang
2
Gu, Bin
2
Kou, Yu (Eric)
2
Moriguchi, Takeshi
2
Phang, Chee Wei
2
Qin, Marco Shaojun
2
Raithel, Sascha
2
Stephen, Andrew T.
2
Wang, Xiaoyi
2
Wiles, Michael
2
Zhang, Jie (Jennifer)
2
Zhang, Jie Jennifer
2
Abhishek, Vibhanshu
1
Chae, Inyoung
1
Chan, Tat
1
Chen, Zoey
1
Datta, Hannes
1
Dhar, Ravi
1
Fong, Nathan M.
1
Giesler, Markus
1
Hoffman, Donna L.
1
Hu, Mantian
1
Inman, J. Jeffrey
1
Jain, Shailendra Pratap
1
Kannan, P. K.
1
Kou, Yu
1
Kupor, Daniella
1
Lam, Son K.
1
Li, Chenxi
1
Li, Jing
1
Libai, Barak
1
Lin, Zhijie
1
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Institution
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AMA Winter Academic Conference <2019, Austin, Tex.>
1
National Bureau of Economic Research
1
Published in...
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Journal of marketing
3
Marketing science
3
Fox School of Business Research Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
1
Management information systems : mis quarterly
1
NBER Working Paper
1
NBER working paper series
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
29
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1
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
2
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
3
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
4
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
-
2015
Persistent link: https://www.econbiz.de/10011336562
Saved in:
5
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
6
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
7
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
8
Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko
;
Luo, Xueming
;
Dhar, Ravi
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
Saved in:
9
Consumer responses to brand elimination : an attributional perspective
Mao, Huifang
;
Luo, Xueming
;
Jain, Shailendra Pratap
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
Saved in:
10
Wenn Produkte polarisieren
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
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