Wenn Produkte polarisieren
Year of publication: |
2013
|
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Authors: | Luo, Xueming ; Wiles, Michael ; Raithel, Sascha |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 35.2013, 12, p. 10-14
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management |
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