The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...

Introduction: This study investigates how Europeans seek information related to healthy eating, what determines their information seeking and whether any problems are encountered in doing so. Method: A survey was administered through computer-assisted on-line web-interviewing. Respondents were...