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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Brand
9
Brand management
6
Markenartikel
6
Markenführung
6
Auction
5
Auction theory
5
Auktion
5
Auktionstheorie
5
Risikopräferenz
5
Risk attitude
5
Advertising
4
Advertising effects
4
Brand image
4
Internet-Auktion
4
Markenimage
4
Online auction
4
USA
4
United States
4
Werbewirkung
4
Beziehungsmarketing
3
Category management
3
Ecosystem
3
Einzelhandel
3
Firm performance
3
Innovation
3
Marketing strategy
3
Networks
3
Product recalls
3
Relationship marketing
3
Retail assortment
3
Retail trade
3
Social media
3
Sortiment
3
Theorie
3
Theory
3
Unternehmenserfolg
3
Werbung
3
Advance purchase
2
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12
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English
12
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Dass, Mayukh
12
Kumar, Piyush
6
Byun, Kyung-Ah
3
Duhan, Dale F.
2
Maity, Moutusy
2
Choi, Sunhee
1
Kim, Junghwan
1
Kohli, Chiranjeev
1
Kumar, Shivina
1
Malhotra, Naresh K.
1
Moradi, Masoud
1
Norvell, Tim
1
Peev, Plamen P.
1
Thomas, Sunil
1
Topaloglu, Omer
1
Zihagh, Fereshteh
1
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Journal of business research : JBR
3
Journal of retailing
3
The journal of consumer marketing
2
Business horizons
1
Cornell hospitality quarterly : CQ
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
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ECONIS (ZBW)
12
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1
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
4
The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy
;
Dass, Mayukh
;
Malhotra, Naresh K.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010402307
Saved in:
5
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
6
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
7
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
8
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
9
The long-term impact of service failure and recovery
Norvell, Tim
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011943078
Saved in:
10
The impact of media richness on consumer information search and choice
Maity, Moutusy
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
87
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
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