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Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

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Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754

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Maity, Moutusy; Dass, Mayukh; Malhotra, Naresh K. - In: Journal of retailing 90 (2014) 2, pp. 233-254

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Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2504-2511

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Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404

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Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175

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Byun, Kyung-Ah; Dass, Mayukh; Kumar, Piyush; Kim, Junghwan - In: The journal of consumer marketing 34 (2017) 3, pp. 226-240

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Norvell, Tim; Kumar, Piyush; Dass, Mayukh - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 376-389

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Maity, Moutusy; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 87 (2018), pp. 36-45

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