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Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010
Persistent link: https://www.econbiz.de/10003951896
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Seeking the opinions of others online : evidence of evaluation overshoot
Coker, Brent L. S. - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1033-1042
Persistent link: https://www.econbiz.de/10009687471
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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Shopping on Social Networking Media – Gender Based Consumers’ Opinion
Tamizhjyothi, Dr. K. - 2020
media. As technology rules the world, innovation opens its roots in various fields and communication is not an exemption … attitude differs for certain dimensions of shopping. This study is designed to find out the customers' opinion about various …
Persistent link: https://www.econbiz.de/10012825294
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Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi; Choi, Bomi; Kim, Minkyun; Cheng, T. C. E. - In: Information technology and management 24 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689