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Social influence bias in online ratings : a field experiment
Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016
values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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Normative change and culture of hate : an experiment on online environments
Álvarez, Amalia; Winter, Fabian - 2018 - This Draft: February 2018
We present an online experiment in which we investigate the impact of perceived social acceptability on online hate …
Persistent link: https://www.econbiz.de/10011796246
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Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
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Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Determinants of users' continuance of social networking sites : a self-regulation perspective
Lin, Hui; Fan, Weiguo; Chau, Patrick Y. K. - In: Information & management : the internat. journal of … 51 (2014) 5, pp. 595-603
Persistent link: https://www.econbiz.de/10010396114
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Keeping up with the Joneses : emergence of travel as a form of social comparison among millennials
Siegel, Lauren A.; Wang, Dan - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 159-175
Persistent link: https://www.econbiz.de/10012179384
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307