Narrow search
Showing 1 - 10 of 14
Cover Image
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios; Ulqinaku, Aulona; Katsikeas, … - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Cover Image
Assessing the influence of celebrity and government endorsements on bitcoin's price volatility
Ullah, Subhan; Attah-Boakye, Rexford; Adams, Kweku; … - In: Journal of business research : JBR 145 (2022), pp. 228-239
Persistent link: https://www.econbiz.de/10013197897
Cover Image
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Cover Image
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Cover Image
Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar; Viglia, Giampaolo; Nieto-Garcia, … - In: Journal of business research : JBR 139 (2022), pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
Cover Image
How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; … - In: Journal of advertising research 62 (2022) 1, pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
Cover Image
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Cover Image
Do consumers care about CSR in their online reviews? : an empirical analysis
D'Acunto, David; Tuan, Annamaria; Dalli, Daniele; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241385
Cover Image
It makes me feel vulnerable! : the impact of public self-disclosure on online complaint behavior
Dyussembayeva, Shynar; Viglia, Giampaolo; Nieto-Garcia, … - In: International journal of hospitality management 88 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012293835
Cover Image
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416