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The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly; Sakarya, Sema; Hyllegard, Karen; Gomez … - In: The international review of retail, distribution and … 25 (2015) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Retail pricing decisions and product category competitive structure
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
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Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta; Ieva, Marco; Ziliani, Cristina - In: Journal of retailing and consumer services 47 (2019), pp. 94-103
Persistent link: https://www.econbiz.de/10011995526