The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

The growth in women's education and disposable income, has led to a consequent rise in their affluence and spending habits among women across the globe. This study examines the shopping behaviour of women across India and in USA using primary data collected from 300 respondents by surveys. The...