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Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang; Lee, Chia-Chi; Chou, Cindy Yunhsin; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
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When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services
Chou, Cindy Yunhsin; Leo, Wei Wei Cheryl; Tsarenko, Yelena - In: European journal of marketing 57 (2023) 2, pp. 626-652
Persistent link: https://www.econbiz.de/10013502600
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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Liao, Shu-ling; Shen, Yung-cheng; Chu, Chia-hsien - In: International journal of consumer studies 33 (2009) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10003850065
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An integrated model of customer loyalty : an empirical examination in retailing practice
Chen, Yen-chun; Shen, Yung-cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3/4, pp. 267-280
Persistent link: https://www.econbiz.de/10003870587
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Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti; Chu, Chia-hsien; Shen, Yung-cheng - In: Journal of marketing communications 17 (2011) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
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A case study on attitude towards online auction use applying quantile regression analysis
Chen, Yen Chun; Chu, Hsun-Chi; Wu, Jyun-Yi; Tsembel, Nomin - In: Total quality management & business excellence 30 (2019) 8, pp. 872-892
Persistent link: https://www.econbiz.de/10012199793
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823