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The consequences of perceived risk and objective knowledge for consumers' investment behavior

Munnukka, Juha; Uusitalo, Outi; Koivisto, Veera-Juulia - In: Journal of financial services marketing : JFSM 22 (2017) 4, pp. 150-160

Persistent link: https://www.econbiz.de/10011815905

Credibility of a peer endorser and advertising effectiveness

Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192

Persistent link: https://www.econbiz.de/10011523182

Approaches to consumer satisfaction : whose choice is it, anyway

Uusitalo, Outi - 1991

Persistent link: https://www.econbiz.de/10000814677

Consumer perceptions of grocery stores

Uusitalo, Outi - 1998

Persistent link: https://www.econbiz.de/10001376838

The influence of purchase-related risk perceptions on relationship commitment

Munnukka, Juha; Järvi, Pentti - In: International journal of retail & distribution management 43 (2015) 1, pp. 92-108

Persistent link: https://www.econbiz.de/10010510584

How do brand personality, identification, and relationship length drive loyalty in sports?

Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71

Persistent link: https://www.econbiz.de/10011421927

"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 279-298

Persistent link: https://www.econbiz.de/10012248946

Brand love and positive word of mouth : the moderating effects of experience and price

Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537

Persistent link: https://www.econbiz.de/10011587810

The influence of Facebook discussions on purchase intention and word of mouth

Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha - In: Business Advancement through Technology Volume I : …, (pp. 137-157). 2022

Persistent link: https://www.econbiz.de/10013474317

The price‐category effect and the formation of customer value of high‐tech products

Munnukka, Juha; Järvi, Pentti - In: Journal of Consumer Marketing 29 (2012) 4, pp. 293-301

Purpose – This study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and second, the effect of the mental price category of the product on the construction of customer value....

Persistent link: https://www.econbiz.de/10014848967