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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui - In: Journal of marketing research : JMR 55 (2018) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
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The effects of linguistic coordination on perceived quality of consumer reviews : a dual process perspective
Liu, Angela Xia; Wang, Yinglei; Zhang, Jurui - In: Journal of interactive marketing 58 (2023) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10014425123
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Customer reactions to service separation
Keh, Hean Tat; Pang, Jun - In: Journal of marketing 74 (2010) 2, pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
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Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun; Qiu, Lingyun - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
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Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun; Ding, Ying - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
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The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Qiu, Lingyun; Wang, Weiquan; Pang, Jun - In: MIS quarterly 47 (2023) 2, pp. 511-534
Persistent link: https://www.econbiz.de/10014422462
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When feeling powerless, we crave nostalgia : the impact of powerlessness on the preference for nostalgic products
Bi, Sheng; Pang, Jun; Chen, Huan; Perkins, Andrew - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 998-1017
Persistent link: https://www.econbiz.de/10015048096
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Wie Kunden Qualität beurteilen
Mitra, Debanjan; Golder, Peter N. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 6, pp. 14
Persistent link: https://www.econbiz.de/10003469542